x 2018 - 2019
Blue Chair Bay Rum - Pineapple Rum Cream launch campaign
Through my company Best Branding Co., I managed a 7 month retainer with Kenny Chesney’s Blue Chair Bay Rum. The initial project was a refreshed appearance for the launch of their new flavor, Pineapple Rum Cream.
My approach was to bring a refreshed, modern brand perspective. The result was an incredibly eye catching campaign that spotlighted how easily the flavor could be used to make the popular cocktail, a piña colada.
